Sustainability Ambition

We believe that our main responsibility is to create desirable items that our consumers value and can enjoy for a long time. As a result, the starting point of our sustainability ambition is that we want to be proud of our products – how they look, their quality and how they are made and used.

We have developed a selection of the materials we work with. To do this, we took existing benchmarks such as the MADE-BY Environmental Benchmark and the Higg Materials Sustainability Index as a starting point. We are using only sustainable materials ranked as ‘recommended’.

The benchmark will continuously be updated based on newly developed materials, scientific research or industry best practices. It forms the basis for our sustainability targets on raw materials and is to be used as a guide for our artists, fabric sourcers and product developers.

We want to encourage them to pick the best options available, with the use only of ‘recommended’ materials, listed below:
Recycled ocean plastic bottles
Recycled ocean fishing nets
Recycled polyamide
Recycled polyester
Parley Ocean Plastic™
Organic linen
Crailar© linen
Organic hemp
Organic cotton
Recycled cotton
Organic silk
Peace silk
Monocel© (bamboo lyocell)
Tencel© (lenzing lyocell)
Ecovero© (lenzing viscose)

Animals are entitled to good treatment. We use no animal materials in our products.